B2B SaaS Platform
Marketing Technology • 50-100 employees
The Challenge
This B2B SaaS platform was struggling with low lead quality and inefficient ad spend. Despite driving traffic, their conversion rates were below industry standards, and they couldn't properly attribute which campaigns were generating their best customers.
Our Strategy
- Technical Audit: Identified tracking gaps and implemented proper conversion attribution
- Account Restructure: Reorganized Google Ads and LinkedIn campaigns by customer journey stage
- Landing Page Optimization: A/B tested key pages, improving quality scores by 40%
- Keyword Refinement: Shifted focus to high-intent, lower-competition keywords
- Lead Scoring Integration: Connected CRM data to optimize for MQLs that convert
The Results
"ConsultWave transformed our entire marketing funnel. Their data-driven approach helped us understand our customers better than ever before, and the results speak for themselves." — Sarah Chen, VP Marketing